Digital Marketing Specialist

Datashield, an ADT Company is seeking a motivated candidate to support both marketing and demand generation. The Digital Marketing Specialist will help develop, structure, execute, oversee, and analyze campaign performance across a wide range of digital channels. The ideal candidate understands best practices in the fields of SEO, SEM, Nurture Campaigns, A/B Testing, User Experience, Content Marketing and a growing list of related fields.

One-part marketer, one-part business growth-driver, and one-part technical communicator, this role is responsible for planning campaign architecture, designing/delivering briefs for creative and production teams, regularly monitoring campaign and platform health, and producing and delivering analyses to both internal and client-side stakeholders.

Expectations

The Digital Marketing Specialist will be responsible for and oversee Datashield's entire digital presence along with:

• Source and develop content for consumption in web, email, social, paid-ads and collateral format.
• Design, implement, and maintain best-in-class processes across multiple service offerings for entire digital presence health.
• Take consumer and audience data, research, and strategy and convert learnings into actionable marketing tactics across a range of digital channels.
• Maintain and contribute through strong knowledge of evolving digital marketing landscape, including high proficiency in many of the following: Google SERP, Google Adwords, Google Analytics, Google Search Console, ahrefs, Webflow CMS, Infusionsoft (Keap), Outreach, (or equivalent software alternatives)
• Aid in setting goals for various campaigns and digital properties, including KPI tracking and benchmark development.
• Interface with internal team regularly to ensure proper cross-platform relationships are in-place and up to best practices.
• Integrate CRM methodologies into overall digital marketing landscape.
• Facilitating the integration and communication between Datashield's website, Live Chat, Lead Forensics, and Hubspot suite.

Desired Background / Skillset

Requirements:

• BA/BS in business, marketing, communications, or related fields of study
• 2-4 years' work experience in marketing, sales or customer service
• Knowledge of marketing & sales alignment
• Strong writing and communication skills
• Experience managing corporate social media profiles and creating email campaigns (LinkedIn, Facebook)
• Knowledge of SEO and content marketing best practices (keywords, analytics, adwords)
• Remote work skills (Zoom meetings and trainings, time and project management)

Preferred Skills:

• Experience with Canva and templates
• Adobe Suite for Graphic Design (Photoshop, Illustrator, InDesign, etc.)
• Photography skills
• Audio / Video editing (Adobe Premier and Audition)
• Experience implementing re-marketing tactics
• Experience in direct sales
• Experience with online and in-person event planning and marketing
• Experience managing PPC campaigns (Google Campaign URL Builder, Google Tag Manager)
• Experience with public relations/press release process

Desired Education Level:

• Bachelor's Degree or Equivalent Experience