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Digital Marketing Specialist

🏢 Scottsdale, Arizona | Status: CLOSED

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Digital Marketing Specialist

Job Description:

Datashield, an ADT Company is seeking a motivated candidate to support both marketing and demand generation. The Digital Marketing Specialist will help develop, structure, execute, oversee, and analyze campaign performance across a wide range of digital channels. The ideal candidate understands best practices in the fields of SEO, SEM, Nurture Campaigns, A/B Testing, User Experience, Content Marketing and a growing list of related fields.

One-part marketer, one-part business growth-driver, and one-part technical communicator, this role is responsible for planning campaign architecture, designing/delivering briefs for creative and production teams, regularly monitoring campaign and platform health, and producing and delivering analyses to both internal and client-side stakeholders.

Expectations:

The Digital Marketing Specialist will be responsible for and oversee Datashield's entire digital presence along with...

  • Source and develop content for consumption in web, email, social, paid-ads and collateral format.
  • Design, implement, and maintain best-in-class processes across multiple service offerings for entire digital presence health.
  • Take consumer and audience data, research, and strategy and convert learnings into actionable marketing tactics across a range of digital channels.
  • Maintain and contribute through strong knowledge of evolving digital marketing landscape, including high proficiency in many of the following: Google SERP, Google Adwords, Google Analytics, Google Search Console, ahrefs, Webflow CMS, Infusionsoft (Keap), Outreach, (or equivalent software alternatives)
  • Aid in setting goals for various campaigns and digital properties, including KPI tracking and benchmark development
  • Interface with internal team regularly to ensure proper cross-platform relationships are in-place and up to modern standards
  • Integrate CRM methodologies into overall digital marketing landscape.
  • Facilitating the integration and communication between Datashield's website, LiveChat, Lead Forensics, Outreach and SalesForce tools.

Desired Background / Skillset:

Requirements:

  • BA/BS in business or communications related fields of study
  • 2-4 years' work experience in marketing, sales or customer service
  • Knowledge of marketing & sales alignment
  • Strong writing and communication skills
  • Experience with social media and email from a marketing standpoint
  • Knowledge of SEO and content marketing best practices

Preferred Skills:

  • Light programming experience (css, php)
  • Graphic design skill set (Photoshop, Illustrator, InDesign, etc.)
  • Photography skills
  • Audio / Video editing
  • Experience implementing re-marketing tactics
  • Experience in direct sales

Desired Education Level:

Bachelor's Degree or Equivalent Experience



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